International Business

Course Synopsis

The course aims to introduce the core knowledge of international business as a core subject in the bachelor program. The students will be exposed to globalization, international business theories, government intervention in international business, emerging market, understanding the pressure for local responsiveness and global integration, foreign market entry strategies and the cultural elements that affect international business.

Course Objectives

The objectives of the course are:

• To enable students to understand the impact of globalisation and the key issues facing international businesses.
• To explain the environment in international business such as culture, politics and law, emerging market and the regional economic integration.
• To make students appreciate the existence and use of fundamental international business theories and its evolution.
• To derive strategies for firms in balancing the pressure for local responsiveness and global integration and performing global market opportunity assessment.
• To enable students to understand the various entry modes available to capture international market.

Learning Outcomes

At the end of the course, students will be able to:

• Acquire the pre-requisite knowledge of venturing a business at international level and describe the key concepts that driving globalization.
• Comprehend the environment of international business where the firm operates, and the challenges and threats posed by external factors in determining the success of the firm.
• Applying the international business knowledge in real business cases in understanding the firm current position and recommending viable solutions in becoming internationally viable business.
• Ability in analyzing the issues and problems faced by firms during the case study by identifying the problems by looking at the symptoms, synthesizing the facts and issues, analyzing the cultural differences between the nation where businesses are operated and acknowledge that doing business abroad is not risk-free.
• Finally, the students should be able to become good decision makers in the future by able to evaluate an international firm or local firm by understanding the important dimensions of international business.